My friend Dr. Silvia Hodges recently asked me to contribute to a book she was compiling and editing, Buying Legal: Procurement Insights and Practice, published by the Ark Group in association with Managing Partner. The book is a collection of articles from 32 leading authorities discussing the increasing partnership between the corporate legal department and the corporate procurement function to select and manage legal expenses, including outside counsel. The book is divided into two parts, Section A is designed to benefit outside counsel and Section B is for in-house counsel and procurement professionals. However, I recommend that anyone involved in the buying or selling of legal services would do well to read the entire book. The involvement of procurement in the purchasing of legal services is swiftly becoming the ‘new normal.’ And not just for sourcing low-end, routine or commoditized legal services – but increasingly for higher-stakes legal work too! This critical new report will equip law firms and in-house legal and procurement teams with the necessary tools to make these new relationships successful.
It’s packed with original research, case studies, opinion pieces, practical approaches, and checklists that address the key challenges and opportunities that buying and selling legal services creates – from relationship building and management, to financial and strategic decision-making. Industry leaders, Riverview Law, Wragge & Co LLP, PwC, Dechert LLP, Kennedys Law LLP, Corporate Executive Board, Institute for Supply Management, Akin Gump Strauss Hauer & Feld LLP, Validatum, Vantage Partners LLC, Trusted Advisor Associates and many more provide insightful case studies and advice on key topics, including:
- Benchmarking the procurement of legal services
- Pricing and negotiation strategies
- Bulk buying of legal services
- Understanding the requirements of the procurement department
- Successful complex tendering
- Current trends in the procurement of international legal services
- Procurement departments’ sourcing strategies
- Building relationships with the CPO
- The role of procurement in purchasing legal services
- The positive and negative effects of discounts
- Top tips for successfully procuring legal services
- Trusted tactics to get the most from spending on outside services
- Demonstrating law department value through analytics
- Using technology to source legal services; and much more
The chapter I submitted is titled "Why CEOs Love Procurement" and discusses how corporations continually seek a competitive cost advantage. This is particularly critical in challenging economies or markets when revenues are flat or declining. A modern CEO doesn't just look at growing revenue or decreasing overhead, but looks to lower the cost of goods sold and service delivery. For law firm leaders faced with declining demand, increasing price pressure and competition from above and below, it's critical to understand the role of procurement in managing a corporation's expenses. Lawyers who believe procurement is a euphemism for "selecting the lowest cost provider" are misguided. Differentiation on factors other than price are critical, yet most lawyers and most law firms market in ways that are indistinguishable from the competition. As I wrote a few years ago when I first tackled the role of procurement: "A law firm that can demonstrate its prowess in managing to a budget through effective project management, that keeps the client fully informed of any changes to expectations, that staffs appropriately and doesn’t 'overwork' matters or expect clients to subsidize young associate training, is in a better position to present clear, quantifiable evidence of its higher rates."
Timothy B. Corcoran delivers keynote presentations and conducts workshops to help lawyers, in-house counsel and legal service providers profit in a time of great change. To inquire about his services, click here or contact him at +1.609.557.7311 or at email@example.com.